Entrepreneurship and Small Business - MGT 402: Assignment 2

  • 3 years ago

Entrepreneurship and Small Business - MGT 402: Assignment 2

Please read and follow instructions carefully. 

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Read carefully Grading Rubric below for specific criteria: 0-5 Marks
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business - MGT 402: Assignment 2

Course Learning Outcomes:

  1.  Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
  2.  Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -1)

Products and Services

  • Describe in depth your products or services. (Technical specifications)
  • What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

Marketing Plan

  1. Market Research- Why?
  2. Market Research- How? Primary or Secondary Data?
  3. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.


  • Describe the most important features. What is special about it?
  • Describe the benefits. That is, what will the product do for the customer?


  • Identify your targeted customers, their demographics


  • What products and companies will compete with you?
  • How will your products or services compare with the competition?


• Outline a marketing Strategy.


  • How will you promote your Product?
  • What will be your promotional budget?

Distribution Channels

  • How do you sell your products or services?