How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?
Paper length should be 3-4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count.
Required readings:
Blog:
Digital Marketing Mix & the 4 Ps: An Integrated Marketing Approach for Business Professionals
https://www.towermarketing.net/blog/digital-marketing-mix-4ps/
Blog:
How to Establish a Promotional Mix
https://edwardlowe.org/how-to-establish-a-promotional-mix/
Videos:
The 4 Ps of The Marketing Mix Simplified
https://www.youtube.com/watch?v=Mco8vBAwOmA
Promotions Mix
https://www.youtube.com/watch?v=PTrx6S87ArQ