Marketing Plan: Marketing Mix Strategies

Marketing Plan Milestone

This is the final of the three milestone papers that will lead you to, and be part of, your final paper.

Approved company: Amazon

Using the approved company and product/service, you will answer the following questions:

Define the 4 Ps for your product/service.
How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?
Paper length should be 3-4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count.

Required readings:

Blog:

Digital Marketing Mix & the 4 Ps: An Integrated Marketing Approach for Business Professionals

https://www.towermarketing.net/blog/digital-marketing-mix-4ps/

Blog:

How to Establish a Promotional Mix

https://edwardlowe.org/how-to-establish-a-promotional-mix/

Videos:

The 4 Ps of The Marketing Mix Simplified
https://www.youtube.com/watch?v=Mco8vBAwOmA

Promotions Mix
https://www.youtube.com/watch?v=PTrx6S87ArQ

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