Discussion on Market Segmentation and Clustering

Why is segmentation and clustering so important in marketing?

  • Admin
  • Apr 06, 2021
  • Discussion on Market Segmentation and Clustering

    Why is segmentation and clustering so important in marketing?

    Find a case example of a business that sought to create segments through clustering or another technique.

    Explain how the segments were defined and how the company use this information to improve its marketing program.

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