Entrepreneurial Marketing Idea

Entrepreneurial Marketing Idea

Write a proposal paper for your Entrepreneurial Marketing Idea for a Food Truck.

Ice cream truck with cashless transactions 
ENTR550 – Entrepreneurial Marketing
Week 1 Course Project Assignment
Entrepreneurial Marketing Idea
After the formation and idea generation process is done, complete and submit your Entrepreneurial Marketing Idea assignment
according to these guidelines.
  • This document should be three to five pages. 
  • Use the APA style of writing, including appropriate references. 
  • Be sure to complete all sections.
  • The Grading Rubric for this week's assignment is available in the Course Project page, located under Introduction & 
  • Resources.
Section 1
Marketing Idea/Idea 
Idea description- describe in detail the proposed idea and the why behind what you are 
Besides (hopefully) making a great deal of money from this idea, what do you hope to really accomplish? Why is it important?
Section 2
Marketing Situation
Conduct an environmental scan of the current marketing conditions, covering key trends such as Social, Economic, Technological, Competitive, and Regulatory. Include both primary and secondary observations where appropriate. 
Consider all aspects of the potential positives and negatives of the current conditions. 
Describe the current marketing situation. 
Given the limited amount of research completed at this point in the project, what impact will your idea have on the rest of the market? Why?
Section 3
Management Team
Describe in detail the management team that would be considered the winning team for 
bringing this entrepreneurial marketing idea to fruition. 
 What should the management team look like? Why? What leadership attributes should they have? Why?
Outline key positions that will need to be filled, responsibilities and ideal skill sets.
Section 4
Provide appropriate references for all outside sourced information included in this assignment.
Use APA style for both the in-text citations as well as the corresponding references entries.
Remember, with limited exceptions, every in-text citation must have a corresponding entry in this references section. 
See the appropriate section in Student Resources within this course for additional information related to the APA style of writing (Writing Resources: APA). 
Although there isn’t an expected minimum number of in-text citations or references entries required for this assignment, a good benchmark to consider is at least two citations. One of the citations may be the course textbook, if appropriate

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