1. IBM created eight task forces to enhance diversity within the organization. Which constituencies do
these task forces represent? What was the purpose of the task forces? Did they help IBM manage
diversity? How?
2. Lou Gerstner said: “We made diversity a market-based issue . . . It’s about understanding our markets,
which are diverse and multicultural.” What implications does this statement have for IBM’s
marketing strategy?
3. Describe how IBM has focused extensively on people with disabilities both internally with their
own employees and externally with their products and customers. What impact has this approach
had on IBM?
4. Describe IBM’s four “pillars of change.” How have these pillars affected IBM and its diverse
employees?