Entrepreneurship and Small Business - MGT 402: Assignment 2

Please read and follow instructions carefully.
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Read carefully Grading Rubric below for specific criteria: 0-5 Marks
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Entrepreneurship and Small Business - MGT 402: Assignment 2
Course Learning Outcomes:
- Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
- Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
Products and Services
- Describe in depth your products or services. (Technical specifications)
- What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
Marketing Plan
- Market Research- Why?
- Market Research- How? Primary or Secondary Data?
- In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allāimportant sales projection.
Product
- Describe the most important features. What is special about it?
- Describe the benefits. That is, what will the product do for the customer?
Customer
- Identify your targeted customers, their demographics
Competition
- What products and companies will compete with you?
- How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
- How will you promote your Product?
- What will be your promotional budget?
Distribution Channels
- How do you sell your products or services?
Calculate the price