Entrepreneurship and Small Business - MGT 402: Assignment 2

Describe in depth your products or services. (Technical specifications) What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

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  • Oct 30, 2020
  • Entrepreneurship and Small Business - MGT 402: Assignment 2

    Please read and follow instructions carefully. 

    • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
    • Assignments submitted through email will not be accepted.
    • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
    • Students must mention question number clearly in their answer.
    • Read carefully Grading Rubric below for specific criteria: 0-5 Marks
    • Late submission will NOT be accepted.
    • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
    • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
    • Submissions without this cover page will NOT be accepted.

    Entrepreneurship and Small Business - MGT 402: Assignment 2

    Course Learning Outcomes:

    1.  Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
    2.  Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

    Start-up Business Plan

    Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

    (In Continuation to the Assignment -1)

    Products and Services

    • Describe in depth your products or services. (Technical specifications)
    • What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

    Marketing Plan

    1. Market Research- Why?
    2. Market Research- How? Primary or Secondary Data?
    3. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allā€important sales projection.

    Product

    • Describe the most important features. What is special about it?
    • Describe the benefits. That is, what will the product do for the customer?

    Customer

    • Identify your targeted customers, their demographics

    Competition

    • What products and companies will compete with you?
    • How will your products or services compare with the competition?

    Strategy

    • Outline a marketing Strategy.

    Promotion

    • How will you promote your Product?
    • What will be your promotional budget?

    Distribution Channels

    • How do you sell your products or services?

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